A Market Evaluation
After giving your invention a preliminary review, a firm might tell you
it needs to do a market evaluation on your idea, which may cost several
hundred dollars. Such reports from questionable firms often make vague and
general statements and provide no hard evidence that there is a consumer
market for your invention. Reputable company reports, on the other hand, deal
with specifics. Before you pay for a report on your idea, ask what specific
information you will receive.
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